This year marks the first year of our very special Prince’s Trust and NESCAFÉ® Azera® partnership. A partnership centred around promoting inclusivity, amplifying young voices and driving real change for the next generation.
As part of our important work together, The Prince’s Trust launched a special competition for young people to design this NESCAFÉ® Azera® tins! There would be five winners and each winner would then have their designs printed onto tins sold across the UK, win £1,000 and support from NESCAFÉ® Azera® to craft their ideas and advance their design skills.
Here are the winning designs
Plants by Em
"They give me joy, clean my air, and reiterate that I have a purpose here. They need me, and that makes me so happy. They're like silent cheerleaders reminding me 'you can do it!' when the depression shadow whispers that I can't."
Lifting Each Other Higher by Emily
"My design is inspired by community and the community spirit that has carried us through this pandemic.
In my design I wanted to pay tribute to the people who tell you each day that 'you can do this.'"
Go For It by Kieran
"My design is full of motivational sticky notes, with the aim of giving you a burst of motivation to get you through the day, or to raise spirits in the morning! We all deserve to feel motivated, even when the world around us is crazy."
A Positive Boost for the Morning by Kim
"I want to spark a happiness and intrigue people when they see the tin...I want the tin to be a journey for them and something that impacts them every time they open their cupboard or make their coffee in the mornings!"
Connection by Lily
"My design conveys the warmth felt when reaching out to connect with loved ones.
Something as simple as sharing a cup of coffee over the phone becomes the silver-lining of the day."
What inspires you to take on your own challenges and pursue your dreams?
So earlier this year, we got to work – setting a brief that the design should inspire shoppers and customers to take on their own challenges and pursue their dreams – it should make them feel that they can do this! Everything we stand for at The Prince’s Trust. The competition was open to all young people supported by The Prince’s Trust – from designers to doodlers, it was open to all.
We received hundreds of incredible uplifting entries and stories of inspiration from young people. We were blown away by the energy, talent and work young people put into their designs.
As you can imagine judging was incredibly difficult. So, we joined forces with the NESCAFÉ® Azera® team, Prince’s Trust Goodwill Ambassadors Kelly Hoppen, Cherry Healey and Emma Quinn a Prince’s Trust Young Ambassador.
We’re so excited to introduce you to the five talented winners. Each winner has been working hard behind the scenes alongside NESCAFÉ® Azera® to turn their designs into real life product, which is on sale in Major Retailers across the UK right now!
A huge thanks to our friends at NESCAFÉ® Azera® for making this collaboration possible and enabling positive change for young people. Every tin will help support The Prince’s Trust, so get shopping and show your support.
Get inspired by the winners
Want to find out more about what inspired our winners, how it felt to be part of the competition and their top tips for starting a new design? Watch our winners and judging panel come together to talk about the design process, competition and the inspiration behind their work. Be sure to check out @princestrust and @nescafeazera in the weeks ahead where you’ll get to find out lots more too!
Discover more about our winners
"Thank you to NESCAFÉ® Azera® for this amazing opportunity. I never thought I’d have the chance to do something this amazing so I’m ever grateful for it."
"I was really excited by the competition and brief. It felt amazing to win and I’m super proud of myself. I can’t believe my design will be on supermarket shelves! It was the confirmation I needed to go and pursue graphic design further."
"I am most looking forward to seeing my design in stores and seeing my design come to life! It is very exciting!"
"The competition was easy to complete and very fun! Even if I didn’t win, I loved the process of being a part of something incredible and doing my own designs!"
"I have had such a great experience being part of this competition. I was truly ecstatic to have won. The support from NESCAFÉ® Azera® , TWELVE and The Prince’s Trust has been so fantastic."
We’d also appreciate any support you can provide us with promoting the campaign and celebrating the achievements of our amazing winners. Spread the word to help inspire others to get in touch with The Prince’s Trust and join our supporter community. You can show your support by tagging us in your photos - @princestrust @nescafeazera
Share a message of support
Do you have someone in mind that you’d like to cheer on? Tag them with one of our lovely images below to show your support.
Simply download the five messages below and post your favourite one on your Instagram grid, Twitter or Facebook account! And once again, don't forget to tag us - @princestrust @nescafeazera