Our Ambassador Jessie J has endorsed our new advertising campaign, which demonstrates the life-changing impact our work has had on generations of young lives across the UK since we were founded 40 years ago.

The ‘Parallel Lives’ campaign, which launches today, aims to increase support so we can continue to help thousands of vulnerable young people to develop the confidence and skills they need to make a good life for themselves.

The adverts all feature split screens, with one side showing a young person doing well and the other showing the ‘parallel life’ - including homelessness, abuse and being in trouble with the law - they could have ended up with if we hadn’t been there to support them. 

Singer Jessie J, who is supporting the campaign, says: “This campaign is a stark reminder that the 825,000 young lives The Prince’s Trust has helped to transform over the last 40 years could have been very different. 

So many of the young people who go to The Trust for help have suffered major setbacks in life and could've found themselves trapped in a downward spiral if they hadn’t had a support network to fall back on. The Trust gives them the guidance they need to get back on track and it’s amazing to see the young people they help turn things around and find ways to flourish.

“I hope the Parallel Lives campaign drives a new wave of support for this incredible charity. There are so many ways people can get involved and make a difference; from volunteering to fundraising, making a donation or partnering with The Trust so they can help even more young people in more places.”

Paul Brown, Director of Marketing and Communications at The Prince’s Trust, says: “By showing the flip side of what could happen to vulnerable young people who don’t get the right support when they need it most, we hope to make people stop and think about how they might be able to support our cause.”

The ads have been created completely free-of-charge by the youth charity’s award-winning pro-bono creative agency, CHI & Partners, and include the cinema advert, as well as still versions which will appear in print and online.