Welcome to the NESCAFÉ® Azera® X DESIGN packaging competition!
The competition is open to young artists and designers, of all levels, working with The Prince’s Trust – from designers to doodlers!
The brief for 2021
We want you to create a design for a tin of NESCAFÉ® Azera® coffee.
NESCAFÉ® Azera® coffee is a premium instant coffee, created to give you your favourite barista-style coffee at home. The brand is innovative, progressive, open-minded, and forward-thinking.
We are looking for original, inspiring designs that will encourage coffee drinkers to see the bright side of life and feel good about starting something new.
Each winning submission will be paid £1,000 for their design and everyone who is shortlisted will have the chance to work with a professional designer to craft their ideas and advance their design skills.
We will print five new tin designs in 2021 – which means there are five chances of winning!
Catch the full brief for this year's competition below:
From downloading coffee tin templates to start doodling, to making a date with a creative art director for inspiration, visit our handy hints hub.Get started
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Time to get creative
We want to see bright, eye-catching designs that inspire shoppers and coffee drinkers to take on their own challenges and pursue their dreams – it should make them feel like 'you can do this!'
Your design can be created in any media (digital designs, painting, drawing etc) – but please avoid photography. And keep in mind your final submission will be sent via email.
Your design needs to:
- Feel encouraging and supportive
- Immediately resonate with the coffee drinker
- Give them a lift
- Be an inspiring story or idea
Also, one important thing to note: please don’t suggest that coffee will wake you, or perk you up as we cannot legally mention it!
Your imagery should fit around the logo, flavour bar and text already on the tin.
We’ve created a handy template for you to use. All the white space is yours – everything else must stay where it is.
Who is the audience?
Create your design for… yourself! (Or your friends, housemates, or partner.) The audience are young (aged 18-35) creative, coffee drinkers. They are open-minded and curious.
They love art and design and appreciate things they haven’t come across before.
What else do you need to create?
Alongside your design, you’ll need to submit a creative rationale – a paragraph that describes your idea and what you want it to represent.
How to take part
- Create your design using the tin template
- Write your creative rationale
- Send both to Jasmin.Cremins@twelve.agency
How long have I got?
The 2021 NESCAFÉ® Azera® X DESIGN packaging competition is open from Monday 14th December 2020 until midnight on Monday 18th January 2021.