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Internet and media sector

The Prince’s Trust Internet and Media Leadership Group brings together broadcasting, publishing and new media companies that want to give young people a new start in life.

Internet and Media Sectors

Founded in 2011, the IMLG changes hundreds of lives each year through a diverse range of innovative partnerships. Working with some of the world’s leading brands, the group aims to tackle youth unemployment and champion diversity in a thriving, growing industry.

A message from the Chair – Rhys Grossman, Russell Reynolds

Our partners demonstrate a real commitment to young people, but also benefit from incredible opportunities themselves. Supporting The Prince’s Trust has a profound impact on an organisation, and the IMLG is home to some of the most exciting corporate/charity partnerships in the UK.

Read about some of our partnerships

Sony PlayStation and The Prince’s Trust: Getting started with games design

Sony Interactive Entertainment Logo

As well as being one of our most popular courses, Get Started with Games Design is a unique route into an industry that many young people are incredibly passionate about. Some of the young people we reach have gone on to study games design at university, while others have even moved straight into paid roles with Sony PlayStation.In 2013, Sony PlayStation supported the launch of Get Started with Games Design, a series of short courses aimed at opening up the gaming industry to all young people. Almost 100 young people have completed the programme to date, with 75%  moving into education or training.

Vivendi and The Prince’s Trust: Inspiring through film


Through its Create Joy Fund, Vivendi has been supporting The Prince’s Trust for over five years. The company helps fund filmmaking, storytelling and production skills courses, giving vital industry experience to young people who are long-term unemployed.

Vivendi is passionate about young talent and uses The Prince’s Trust as a way of building a more diverse talent pool for the creative industries. Over two thirds of the young people supported by Vivendi have moved into further education or employment, with many hoping to launch successful careers in film.

Ascential and The Prince’s Trust: Sponsoring Million Makers

Ascential logo

As a leading Internet & Media partner of The Prince’s Trust’s, Ascential have gone above and beyond to support our work over the past five years. They are sponsors of the Million Makers London & South East and National competition and have themselves finished in the Top 3 companies nationally for the past three years running. In 2017, Ascential raised the bar by hosting a fundraising lunch for The Prince’s Trust at the prestigious Cannes Lions Festival of Creativity. This year, Ascential are also sponsors of the Educational Achiever Award at The Prince’s Trust Awards.

Within all their UK offices, Ascential encourage all of their employees to donate their time and skills to the partnership. From hosting World of Work tours for Fairbridge participants to making and donating bicycles to our centres, employees don’t have to look far to see how they can make a difference. Ascential and The Prince’s Trust are looking forward to the next 5 years in partnership and working together to transform even more young lives.

JAGEX and The Prince’s Trust: Supporting young people with mental health challenges

Jagex Charitable Giving logo

Games Studio partnered with The Prince's Trust in 2017 to support and raise awareness of young people with mental health challenges, and have so far raised over £98,300, as well as volunteering over 450 hours of staff time.

The partnership between Jagex and The Prince's Trust offers unique ways to engage both Jagex's large gaming community and Jagex employees, including a series of in-game and real-world fundraising events. During Mental Health Awareness Week and World Mental Health Day, Jagex created in-game events on their flagship game RuneScape, where players could purchase a one-off suit of armour, and find out more about The Prince’s Trust, as well as hosted staff bake offs, charity canteen items and regularly hold a monthly ‘pub style’ quiz.

Jagex also support the Trust through a range of volunteering opportunities and running Prince’s Trust Get Started with Game Design and World of Work programmes. The programmes aim to build young people's confidence and support their ambitions to work in the games industry.

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