Collaborating with a charity through cause-related marketing can help to drive awareness of your brand, boost sales, drive customer loyalty and reach new audiences. The Prince's Trust is a leading UK youth charity and popular British brand.
The Prince's Trust and George Home
Our leading cause-related marketing campaign with George at Asda highlights the commercial value of working with Prince's Trust beneficiaries, and has resulted in a series of unique product ranges designed by aspiring designers supported by our Enterprise programme. The campaign raises over £75,000 each year.
Now in our second year, we are delighted that these products have resonated with Asda's customers and colleagues. The partnership has also had a positive social impact by giving young people from disadvantaged backgrounds a once-in-a-lifetime opportunity to design commercial, mass-market ranges for Asda’s customers.
Fiona Lambert, Senior Vice President of Design at Asda
Dr Murad, founder of the brand, has chosen The Prince's Trust as the brand's first charity partner in the UK. Since 2015, Murad has been selling a special edition version of their hero product Rapid Collagen Infusion, with £10 of every product sold donated to us.