Cause-related marketing

Collaborating with a charity through cause-related marketing can help to drive awareness of your brand, boost sales, drive customer loyalty and reach new audiences. The Prince's Trust is a leading UK youth charity and popular British brand. 

The Prince's Trust and George Home

Our leading cause-related marketing campaign with George at Asda highlights the commercial value of working with Prince's Trust beneficiaries, and has resulted in a series of unique product ranges designed by aspiring designers supported by our Enterprise programme. The campaign raises over £75,000 each year.

Now in our second year, we are delighted that these products have resonated with Asda's customers and colleagues. The partnership has also had a positive social impact by giving young people from disadvantaged backgrounds a once-in-a-lifetime opportunity to design commercial, mass-market ranges for Asda’s customers.

Skincare: Murad

Dr Murad, founder of the brand, has chosen The Prince's Trust as the brand's first charity partner in the UK. Since 2015, Murad has been selling a special edition version of their hero product Rapid Collagen Infusion, with £10 of every product sold donated to us.