A business plan gives an outline of your business, the market in which it will operate and how it aims to make money. Your business plan should allow you to answer this question: why will your business succeed when so many others fail?

Top Tips

Be concise

It’s really important that potential investors can understand what your business is all about from a quick glance at your plan. Make sure you include a summary of your business, and how it will make money right from the start, and use simple language throughout.

Be specific

Being specific is just as important as being concise. The details will help you drill down into how you will actually deliver your plan.

Know your market

A big part of knowing whether your business will be successful is understanding your audience. Make sure your plan is clear about your target market – who will you be selling to and how many other companies are already selling similar products?

Know your finances

The other essential part of a business plan is the finance section. If your business isn’t going to make any money, it won’t be successful so you need to be very clear on how you will make a profit. Use it to your advantage – your plan will be incredibly useful when it comes to securing loans and investment, but that’s not its only use. It’s also a personal tool to help you understand your objectives. 

Where to start

Download our templates and financial tables to help you get started.

Writing a good plan takes time. To make things easier, break it down into sections and tackle each one in turn. Our business plan pack (pdf, 1mb) explains how to do this.

More information

Need a bit more support? Our Enterprise programme offers free training and support to explore your business idea, including one-to-one support to help you write your business plan.

Don't try and do everything on your own, join the Enterprise programme today.