Staffordshire-based manufacturer Bulldog Gear is supporting its most prestigious client to date after the company was named official base supplier for the Land Rover Ben Ainslie Racing (BAR) America’s Cup Team.

Founded in 2011 with support from The Prince’s Trust, Bulldog Gear, based in Hixon, is one of the leading strength and conditioning equipment manufacturers and retailers in Europe. The company is the brainchild of fitness fanatic Kieran Heinich, 27, from Uttoxeter, who received training, mentoring support and a low-interest loan through our Enterprise programme.

From humble beginnings of starting the company in his back garden, Kieran and Bulldog Gear now boast modern welding and design technology that enables them to manufacture premium fitness and conditioning equipment.

Sir Ben Ainslie said,

“The equipment provided by Bulldog Gear is world class, helping us to prepare for and maintain the fitness levels required to bring the America’s Cup home.

Not only did using a young, entrepreneurial company tie in with our ethos at Land Rover BAR but as a Prince’s Trust ambassador, it was a pleasure to work with a business that was founded with help from a charity that is close to my heart.

Managing Director of Bulldog Gear Kieran Heinich added,

The support I received from The Prince’s Trust was invaluable, particularly the input from my business mentor who brought a wealth of expertise and experience that I wouldn’t otherwise have had access to.

It’s a great privilege to work with such a prestigious client as the Land Rover BAR team and hopefully Bulldog Gear equipment helps them bring the America’s Cup home!”

Bulldog Gear has had a successful start to 2016, winning contracts to supply the British Army in Kenya, the Royal Military Academy at Sandhurst and The Army School of Physical Training in Aldershot. The company is also working with the Ministry of Defence and UK Special Forces as well as supplying equipment to numerous commercial cross fit gyms across the UK.

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