Contacting buyers

  • Tell a story: If you’ve got a brand with a story to tell, don’t be afraid to contact a buyer directly. But, make sure you know your product inside out. In this industry, people remember names. You only get one chance to make a good first impression.
  • It’s the product that counts: Did you know that ASOS reads every single email it receives? Don’t worry about subject lines; your product speaks for itself.
  • Be confident: If buyers sense doubt they’ll lose interest. It’s down to you to share your vision.


  • A good image goes far: A good picture is more likely to get you noticed. Sometimes, it’s just as important to invest in good content as it is your product.

Social media

  • Get on Instagram: If you don’t have an account for your business, get one. Some of the best designers post their creations using the #OOTD hashtag (outfit of the day). Instagram is also scanned by fashion companies daily, so it’s a good way to get spotted.
  • Are your social media channels up to date? When fashion companies do their research they check to see what reaction your products are creating online. Start tweeting today!
  • Think outside the box: Collection launches can be pricey, but Google Hangouts are a great way to connect with more people, effectively. 


  • Give customers a reason to visit: Think about what you can do to ensure people visit your site, even if they’re not after clothes or accessories. Can you introduce a blog or news feed?
  • How is your website structured? Avoid having the most expensive items at the top of the shopping page to avoid pricing customers out on their first look.
  • Incentivise: 10% off is a small gesture that goes a long way and keeps people coming back for more.

Celebrity endorsement

  • Get people talking: Celebrity endorsements are helpful for businesses but it’s not the be all and end all. Why not target relevant bloggers instead?