Cadbury and The Prince’s Trust have partnered on a new campaign, ‘Give a Doubt.’ It aims to help young people realise that their self-doubt and uncertainties needn’t hold them back, and that sharing their doubts can help overcome them, and restore hope for the future.

The partnership also sees the launch of special limited-edition packs of the much-loved Cadbury Dairy Milk bars, displaying the doubts of footballing legends Ian Wright, Steph Houghton & Gary Neville, providing encouragement to young people and inspiring others to share their own. Available now, the bars show that its normal to have doubts but that they needn't be a barrier to success.

The Cadbury and Prince’s Trust campaign hub offers a wealth of support, advice, and guidance from The Prince’s Trust, giving young people the tools needed to overcome their self-doubt and thrive in their personal and professional lives.

Michael Moore, Marketing Manager Cadbury, comments;

We’re so proud to announce this partnership and to be supporting the fantastic work that The Prince’s Trust does for young people in the UK. Through the ‘Give a Doubt’ campaign, we want to get everyone sharing their own doubts, starting a conversation to show that day-to-day uncertainties are normal, and that we all experience them. Sharing a doubt of your own is an act of generosity, that will help young people nationwide to feel more confident about their futures.

Jonathan Townsend, UK Chief Executive of The Prince’s Trust adds;

Self-doubt and lack of opportunity should not hold young people back from having thriving, positive futures. At The Prince’s Trust we help young people into jobs and training, and we know that with the right opportunities and self-belief, every young person, no matter what adversity they face, can succeed and achieve their goals in life.

Speaking on his involvement in the campaign, Ian Wright MBE, comments;

We all have doubts. I didn’t think I’d ever make anything of myself. I doubted whether I could become a footballer, doubted whether I could work in TV. Then when I started working in TV, doubted whether I’d be there for long - I wasn’t TV trained, didn’t finish school, but there I was hosting a prime-time gameshow for millions of people. Everyone has doubts, but over time I have gotten better at managing them and trying to make sure they don't stop me from doing the things I want.

Gary Neville added;

I can definitely relate to having moments of doubt.  It happened to me when I was playing during a European Quarter Final, I didn’t want the ball, my belief went!  This is why I'm so proud to be part of Give A Doubt - a campaign which aims to normalise these moments of self-doubt and empower young people to overcome them.

Steph Houghton MBE, continues;

As a young athlete growing up, I’ve always known that having doubts is part and parcel of the game. The youth of today have even more pressures on them now, but I hope that by encouraging people to share their own experiences, more will feel inspired to overcome their uncertainties, whatever they may be. For this reason, I'm honoured to be part of the Cadbury ‘Give A Doubt’ campaign, helping to spread the word about the fantastic work The Prince’s Trust do.

More information about the ‘Give a Doubt’ campaign can be found at, where a whole host of Cadbury and Prince’s Trust Ambassadors have shared their doubts, inspiring others to do the same. Everyone can get involved by sharing their own or getting support via The Prince’s Trust resources.