Rob Law was 21 when he came up with the idea for his much loved global children’s suitcase brand, Trunki.
Tasked with creating some luggage for his product design course in 1997, Rob found a lack of inspiration in his local department store. His eureka moment came when he spotted ride-on toys in the children’s section and set about combining the two to create an exciting and innovative new product.
An inspiring example of perseverance, Rob was initially told that his idea would never amount to anything. His designs were rebuffed by toy companies insisting the product was luggage and luggage companies maintaining it was a toy.
In 2006 Law appeared on BBC Dragons Den leaving with no investment and this wasn’t the only difficulty the Bristol-based entrepreneur has come up against. Rob’s determination also stems from his desire to battle an illness he’s lived with for his entire life, Cystic Fibrosis.
Finding himself unemployed in 2003, Rob worried about where his next pay cheque would come from. Unsure how to get the business off the ground, he approached The Prince’s Trust and experienced what would be his first real success.
Rob’s company, Magmatic, subsequently started trading in 2006 and created the world’s first and only ride-on suitcase for globetrotting tots. Six months after launch, he recruited an employee and in the years that followed he grew his business substantially. Rob now employs 80 people at his UK factory in Plymouth and his head office in Bristol. All of his creations are designed in England and distributed worldwide.
Since launching in May 2006, Trunki has sold over 2.8 million suitcases in over 100 countries across the globe. Celebrating its 10th anniversary this year, the company has won over 100 awards and Rob was awarded an MBE in 2011 for Services to Business. This global success story is proof that with the right support and determination, anything is possible.
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