L’Oréal Paris is continuing its partnership with The Prince's Trust to empower thousands more young people with the tools they need to develop their confidence and self-worth.

When you feel as if no one else believes in you, that's when you need to believe in yourself. Together we’ve created the 'All Worth It' programme made up of confidence-training courses.

Having launched in February 2017, the confidence sessions – addressing issues such as body language, relationships and employability – give young people the opportunity to boost their self-esteem by generating positive thoughts; identify strong relationships and understand unacceptable behaviour; and learn techniques to help them prepare for interviews.

Our L’Oréal partnership also goes one step further to ensure support measures are in place for those whose personal circumstances mean it’s not always possible to get to one of our centres, including those whose self-esteem is so low they’re unable to leave the house. As a result, inspirational spokesmodel videos – featuring Emily Canham, Iskra Lawrence and Kaushal – have also been developed.

We are so proud to be continuing our partnership for another three years and build on our success.

We believe in the power of women's self-worth, along with L’Oréal Paris. Thanks to their support they are helping us encourage more young women as part of our Women Supporting Women initiative.

Young women are facing their own additional obstacles with confidence levels, self-belief and self-worth alarmingly low. L’Oréal Paris has worked with The Prince’s Trust on some exclusive research for this campaign:

  • 40% of young women aged 16-25 say they don't believe in themselves, compared to 30% of young men
  • 55% of young women also say that they don’t feel listened to in today’s world 
  • Over half (55%) of young women say that a mentor would make them feel more confident about their future
  • 28% of of young women aged 16-25 disagreed that they have the confidence to go after what they want  

The latest campaign focuses on the advice, support and guidance that is #WorthSharing with one another to build up our confidence. Featuring Prince's Trust Young Ambassador Donna Price, alongside Geri Horner, and just in time for International Women's Day, we're committed to working together to help even more young people believe in themselves.

L’Oréal Paris will donate £1 of each skincare & makeup product sold across all Boots stores and online between 11 March and 7 April 2020* to The Prince’s Trust.

Self worth is #WorthSharing.

*Contribution is capped at £90,000 to help connect up to 10,000 young people with mentors. Registered charity number 1079675 (England & Wales) and SC041198 (Scotland). Subject to availability.