While in Asia, Laura Niehorster became worried about the safe disposal of sanitary pads, which got her thinking about reusable alternatives. On returning to the UK, she completed market research which led to her launching her own social enterprise.
Laura completed market research around eco-friendly, non-disposable sanitary pads, which led to her launching her own social enterprise.
During her research, Laura, 26, from Swansea, found the information provided by companies was confusing, overwhelming and full of jargon. In her eyes, this alienated a lot of potential new customers. She also found ways in which the products could be more reliable, comfortable and effective, and decided to launch her own social enterprise, Proud Pads. She says,
Looking for support for her venture, Laura discovered our Enterprise programme, where she learnt about the different aspects of setting up a business. She was given a small grant to test her idea and assigned a business mentor to guide her on her journey. In March 2017, Laura appeared at our pop-up shop to showcase her business to the public. She adds,