Joseph-Benjamin Cumberbatch is a chef and teacher who won Channel 4 and Netflix production Crazy Delicious. He always knew he wanted to start his own business, and it was with the support of The Prince’s Trust’s Enterprise course that he got started.

I knew I wanted to run my own business, but I didn’t know how to go about it. I had known about The Prince’s Trust for a long time, but I wasn’t sure if it was right for me. I spoke to a lovely lady at The Prince’s Trust and attended an evening event at The Prince’s Trust office to find out more.

“I met some really cool people at the first event, some of whom I am still in contact with today and have thriving businesses which is very inspiring. It was like an incubator for cool young businesses and such a warm environment with information about the programme. I signed up straight away and haven't looked back since.”

“I attended the four-day Explore Enterprise Course about four years ago. I didn’t know much about running a business, but I gained a lot of information in a short space of time. The Enterprise course gives you so much knowledge for free and it’s up to you what you do with that knowledge and how much of a sponge you want to be.”

“I then went to the Business Launch Group with the support of my Prince’s Trust Executive, who helped with my business plan. They said I was doing really well, and I got a business mentor who has experience of HR and negotiation. He helps me open up conversations with decision makers and get past gatekeepers. He used to work for Mars and has useful contacts in food writing publishing, which is amazing for me as I want to write my own recipe book one day so gaining reassurance on that front is very helpful.”

I was headhunted for Channel 4’s Crazy Delicious programme from my Instagram account which I’ve been working hard to build over the years. I went for an audition, and I was really nervous, but with many business opportunities you have to say yes and open yourself up for opportunities otherwise they may go amiss. I definitely was not ready for it, but I got myself ready for it very quickly!

“I’m a teacher so I wasn’t able to practice as much as I wanted in the two weeks before the show, so I felt unhappy with my preparation. The set was overwhelming, and I was nervous meeting the judges – famous chefs! By the end of the first day, I thought I hadn’t done well enough so expected to be sent home, but they didn’t send anyone home.”

“I realised I needed to relax, so I put on my sliders and relaxed clothes to go back onto the set to chill out a bit and get used to it. I’m not used to talking someone through what I’m cooking but I just knew I needed to believe in myself and enjoy the opportunity as this isn’t an everyday thing, it doesn’t happen to everyone.”

“I won the show which was amazing. Now, I’m writing a new business plan as the business has developed so much and it is so important to be flexible – you can’t control everything, whether experiences are positive or negative you always learn something and that is key. When you first start out, you might not understand why you are being told some things but there is always a reason you are being told them. Keep an open mind and listen to all the advice remembering that your idea isn’t a business until you put it into practice.”