At the age of seven, Freddie’s life changed forever when his dad underwent gender reassignment, leaving Freddie feeling lost and disconnected.

Leaving school, he went straight into working in kitchens in the hope that one day his dream of becoming a chef would be a reality. However, at the age of 22, Freddie’s life spiralled out of control. Still damaged, with worsening family relationships, he was convicted by the police for theft. Deeply remorseful and determined to turn his life around, Freddie began steps to set up his own business.

He moved from his hometown in Perth and travelled around Europe, building up his culinary skills and working in a range of kitchens with celebrity chefs, including Gordon Ramsay.

It was during a trip to America that his business idea, Deadly Donuts, was born. Taking inspiration from the taste of doughnuts in The States, he realised there was a gap in the market for something similar in Edinburgh.

After he returned home, Freddie joined our Explore Enterprise programme, a four-day workshop which teaches young people how to start and run a business, including, business planning, marketing, sales, raising capital, budgeting and tax.

“The Prince’s Trust made me realise how much setting up ‘Deadly Donuts’ was my destiny.”  

“I knew from my friend’s experience with The Trust you don’t just get some cash, you also get support in any aspect of starting a business from a mentor.”

On the course, the most valuable thing I learnt was bookkeeping, as I had no idea about how about how to do that before I joined the course. Just being in a place where the focus was only on the world of business was a great experience.”

“My advice to other young people thinking of setting up their own business is to work hard and talk to people you can trust. Don’t be afraid to just go for, if you don’t someone else will.”

After successfully completing the course, Freddie found the confidence he needed to set up Deadly Donuts, a cafe which dishes up mouth-watering doughnuts and bagels.

My proudest moment so far has been showing my gran and mum the shop. For the future I want another shop in Glasgow and also to introduce a supper club on a Friday and Saturday night.