Having already raised £1 million to support our work, Cunard has now committed to raising a further £1 million by 2018 to help vulnerable young people across the UK to turn their lives around.

Our relationship with Cunard began in December 2007, with the launch of their newest ship, Queen Victoria named by HRH The Princess of Cornwall in the presence of our own patron, HRH The Prince of Wales. Since then Cunard has:

  • Raised £1 million in six years
  • Involved office staff, crew and passengers  in volunteering events, fundraising activities, work placements, and dedicated cruises to spread the word of The Prince’s Trust across the world and raise much-needed funds
  • Delivered two Get into Customer Services programmes in their offices and offered work placements to more than 20 young people

One of the most popular fundraising activities on board is the auction of the Nautical Chart – unique to each voyage and signed by the Captains.        

As part of the Cunard Insights Programme, celebrity ambassadors have also joined cruises to champion the cause and share their personal experiences of supporting The Prince’s Trust. Previous ambassadors include Nicholas Owen, journalist, news presenter for the BBC and ITV; classical group Blake; and actor Robert Powell amongst others.

Martina Milburn, Chief Executive of The Prince's Trust, says:

The partnership with Cunard is really important to The Trust. The phenomenal amount of income raised will make a huge difference to the lives of so many young people.

Cunard and Carnival UK employees have consistently shown their enthusiasm for us. They hold annual fundraising months – with cake sales, silent auctions, dress down days, quizzes, activities in the Cunard Memorabilia Shop, games and much more.

They have also taken part in physical challenges such as our Wild Charity Challenge and our Palace to Palace cycle ride, which has now become an annual entry in their calendar of events.

We are also privileged to have ticket allocations to a calendar of exclusive Cunard events and auction items. These have included much sought-after tickets to the naming ceremony of Queen Elizabeth in Southampton, their 175th Anniversary celebrations in 2015, including attendance to Cunard exclusive classical concerts in the Liverpool Cathedral, and a range of exclusive ship visits and events throughout the year.

Angus Struthers, Marketing Director, Cunard, says:

For the last eight years, we have been delighted to have worked with The Prince’s Trust and having raised our first £1 million to support their outstanding work is something that everyone at Cunard can be rightly proud of. We look forward to continuing our work with the charity for many years to come.

If you are interested in attending future Cunard events, please get in touch using the form below.