If, two years ago, you’d have told apprentice Adam Walch that he’d be the first student to complete Greene King’s Get Into Hospitality programme, he would never have believed you. 

Despite securing GCSEs, Adam didn’t enjoy school and knew that A Levels weren’t for him. Instead, he dropped out of school with the intention of getting a job. Too late, Adam realised that almost all of the jobs he wanted to pursue required further qualifications which he didn’t have, having left school at 16. He had no choice but to take on a manual job at a removals company and soon became frustrated, knowing that he had more to offer, but lacked the qualifications to back it up. He kept looking for other jobs but always came up against the same challenge.

During a visit to his local job centre, Adam came across the Get into Hospitality Programme run by The Prince’s Trust and Greene King. It was just what he had been looking for: the opportunity to earn money but boost his qualifications – he applied immediately. 

Once accepted onto the Get into Hospitality programme, Adam spent three weeks in training:

I knew I wanted to kick start my career so it was up to me to make the most out of the experience. The course gave me a great understanding of the hospitality industry and helped develop the skills needed for the job.

After successfully completing the programme, Adam gained City and Guilds qualifications in Maths and English. He was then offered a front of house role at Greene King pub The Caernarvon Castle in Prenton, and enrolled onto Greene King’s award-winning apprenticeship programme to further his skillset. 

Today, Adam is the first student to successfully complete the Get into Hospitality Programme and the Greene King Apprenticeship Programme – impressive to say the least.

He said

Two years ago I felt unfulfilled and didn’t know whether I’d ever be doing something that I really loved. Two years on, I’m in a fulfilling role, working alongside inspiring people and making clear steps to move up the ladder – I finally feel like I’m going in the right direction. To be the first person to complete the Get Into Hospitality programme and the Greene King Apprenticeship Scheme is just the icing on the cake.


William Leigh, general manager at The Caernarvon Castle said: “Adam is a real asset to our team. He joined us at Christmas, by far our busiest time, but he hit the ground running and has continued to excel ever since. He takes an interest in all areas of the business, gets involved and is a hit with our regular customers. We’re thrilled to have him on board and look forward to working with him to ensure he enjoys a rewarding career in the pub industry.”   

Adam’s potential has not gone unnoticed. He was highly recommended by his tutors to one day enrol onto Greene King’s Level 3 NVQ management programme, with aspirations of becoming a general manager in the near future. Adam himself is hoping to progress to a supervisor position, taking on more responsibilities and eventually, to manage a small team, with a long term goal of managing his own pub.

Adam said:

My role as front of house means I am the first person a customer meets. I pride myself on taking the time to deliver the very best customer service experience. I love what I do and would highly recommend this programme to anyone looking into a career in the hospitality industry – it’s given me opportunities I never thought I’d have.