ŠKODA hosted a secret gig last night to celebrate its partnership with Prince's Trust celebrity ambassador Paloma Faith, where 500 fans were treated to an intimate performance that included songs from her new album 'The Architect' at The Round Chapel in Hackney, London.
Fans - including Young Ambassador Alex Deeley, from Norfolk - were the first to hear Paloma’s live performance of the classic hit song, 'Make Your Own Kind of Music'. The singer has recorded her own version of the 1960's classic that will feature in ŠKODA's advertising campaign next month.
The gig also helped to raise awareness of ŠKODA’s 'Driver’s Seat Initiative', which empowers Prince's Trust young people to embrace their individuality by giving them the opportunity to shape their own future and make a positive impact in their local community.
Paloma Faith, says:
It was so much fun to perform for my fans at the secret gig, and to try out some new material. Singing in such an intimate venue made the performance feel really personal and I couldn’t think of a better way to start my partnership with ŠKODA.
Kirsten Stagg, Head of Marketing, ŠKODA UK, added:
Paloma truly embodies being Driven by Something Different. 'Make your Own Kind of Music' celebrates that it’s good to go your own way and be an individual, an attitude that is shared between ŠKODA and Paloma. Listening to her on stage singing the song, was something truly special.
The 'Driver's Seat Initiative' will run through our Get Started programme.
