The Prince’s Trust has today launched a new website, integrated Customer Relationship Management System (CRM) and reporting solution to transform the way we use technology to support disadvantaged young people into work, education and training.

It is the first stage of a long-term digital transformation project to help us offer an improved service to our young people and enable us to reach thousands more.

As well as our new website, we have developed a new Customer Relationship Management system (CRM) to help us manage young people’s journeys with The Trust, and a reporting system to help us measure the success of our programmes. These three systems will work together to enable us to better track young people’s progress with The Trust from their initial enquiry to their move into work or training. 

The project has been delivered in partnership with many of our supporters, including tech firms Oracle and its Platinum Partner Infomentum, independent creative agency Rufus Leonard and digital marketing agency iProspect.

Martina Milburn CBE, Chief Executive at The Trust, said: “The Prince’s Trust is an ambitious, forward-thinking organisation. We have already helped 825,000 young people and we want to support many more generations to come. By changing the way we use technology, we will be more efficient as an organisation and deliver a better service to our young people now and in the future.

We are incredibly grateful to our partners in the IT and creative sectors who have helped us to launch this important project. 

During the next few years, we will continue to deliver further enhancements to our business processes and our digital platform for the benefit of our young people, staff and supporters.