More than five hundred business leaders raised over £400,000 at a special fundraising dinner for The Prince’s Trust last night.
Our founder and president, HRH The Prince of Wales, spoke about the impact of unemployment on young people’s mental health at the The Prince's Trust and EMC Leadership Dinner last night.
Hosted by newsreader Sophie Raworth and featuring a speech by Baroness Joanna Shields OBE - Advisor on the Digital Economy, Chairman of Tech City UK and Director of the London Stock Exchange Group - the event united business leaders to raise over £400,000 for The Trust.
The evening also saw the unveiling of our multi-channel ad campaign, with our first TV advert in nearly a decade.
The campaign – #TogetherWeCan – aims to increase support and donations to help vulnerable young people, many of whom are facing issues such as mental health problems, homelessness and abuse, move into employment, education or training.
Tara Leathers, Director of Fundraising at The Prince’s Trust, said: "The support of business leaders is absolutely vital to the work we do day in, day out. Those who attended the dinner are members of our Leadership Groups, which bring together industry heads to raise money for The Trust.
"Their collective input is invaluable in helping young people to take their first, important steps in their careers."
Taking place at The London Hilton on Park Lane, guests also heard from a Young Ambassador, Chantelle, who overcame barriers including being a young carer and a traumatic incident to secure a job and a future of which she is proud.
Following the special dinner, patrons also had the opportunity to participate in the silent auction, with exclusive lots including an iconic transatlantic trip aboard the Queen Mary 2, donated by Cunard, a private dinner at the top of the BT Tower and signed artwork donated by actor, Trust ambassador and trained artist Pierce Brosnan OBE.
Adrian McDonald, President EMEA, EMC said:
"This evening’s dinner is a clear demonstration that industry can play a vital role providing additional support to address the major challenges facing the UK. There are too many smart and driven young people experiencing tough times who don’t want hand outs; they want advice, support and backing. The Trust does this exceptionally well and hopefully the money raised this evening will benefit hundreds more."
The Leadership Dinner, a collaborative approach to fundraising by our Leadership Groups, has now raised more than £2 million for The Trust since 2010.