Clothing and lifestyle brand Joules got creative last month to raise money for their first ever Charity Week, taking place from 25th – 30th September. Staff from across Head Office and retail stores organised a whole host of fundraising activities, raising an impressive £25,000. 

The launch of Joules Charity Week marks a year since they began their work with us to support young people in Joules communities to build a better future. We caught up with Joules to find out the different ways in which they fundraised throughout the week. 


The week kicked off at Joules HQ where staff came to work in colourful fancy dress, taking part in a range of fundraising activities such as selling hot drinks to fellow staff members to raise cash. 


The fun continued across retail stores where the Market Harborough team hosted their very own pet competition, with categories including ‘waggiest tail’ and ‘best dressed’. Down in London, the Kings Cross team hosted a tin collection in their busy station store, while over in Bromley the team held a customer raffle. 


The Prince’s Trust Lambeth team joined Northcote Road staff to walk a staggering 33,800 steps, helping them reach their 50,000 target for the week. 

In Henley, the team hosted an exclusive Henley Joules Regatta where staff, customers and passers-by hopped on the virtual rowing machine to help them clock up 13 miles – which would have taken them from Henley to Marlow. 

Valerie from our Team programme said: 

We enjoyed visiting the Joules store in Northcote Road today and thank you for supporting us.

Rasheed, also from our Team programme added: 

Thank you Joules for supporting young people and giving us a chance.


Back in Head Office, the E-commerce team completed a 500-mile virtual bike ride in just one day, which would have taken them from their Aberdeen store all the way down to their Falmouth branch. 


In an exciting quest to open their brand new Holt store, staff members ran and cycled 118 miles overnight to deliver the key in time for the grand opening.   


Heading into the weekend in style, the Kingston store hosted their very own slumber party and wore their favourite Pyjamas to work. Over in Market Harborough, the team rounded of the week with a sponsored country dog walk.  

Andrea Gray, Retail & Shows Director said:

There was a real buzz around the offices & stores during Charity Week. It was wonderful to be part of the events which took place and hear from people going to extraordinary lengths to raise £25,000. Our thanks to Prince’s Trust for their fantastic support during the week. The week was such a success, we’ve already put our thinking caps on for Charity Week 2018.