Highly respected British senior retail executive, and Chair of our Retail Leadership Group, Andrew Jennings, has raised £60,000 to support our work following sales of his debut book 'Almost Is Not Good Enough'. 

Front cover of book

Over 8,000 copies have been sold since its release in November 2017, having sold in four continents and six countries, including: North America, South Africa, Australia, Spain, The Netherlands and the UK. Andrew Jennings is continuing to tour with his book across the world, hosting a number of masterclasses and events on how to stay relevant in retail today. 

Andrew has more than 45 years of experience leading some of the world’s most respected high-end, speciality and department stores, include Harrods (General Manager), House of Fraser UK (Managing Director), Brown Thomas Ireland (Deputy Chairman), Holt Renfrew Canada (President), Saks Fifth Avenue USA (President), Woolworths South Africa (Group MD) and Karstadt Group Germany (CEO). 

Andrew has led retail brands through the industry’s vast progressions, from the introduction of the first barcodes, to the rise of omnichannel shopping. With unparalleled knowledge of consumer trends across the world, in ‘Almost Is Not Good Enough’, Andrew shares his secrets on how retailers can thrive in the dynamic and ever-changing retail environment. 

Themes explored in ‘Almost Is Not Good Enough’ range from the rules and common mistakes for applying technology innovations, to perfecting the supply chain and identifying what customers want. Examples of successful case studies are featured in every chapter, to bring the lessons to life.

Over 30 of the world’s top retail CEOs have also contributed their invaluable insights to the book. Terry Lungren, Executive Chairman at Macy’s Inc. USA, explores disruptive changes and how to weather them, whilst Anne Pitcher, Managing Director of Selfridges, champions creativity and a ‘human’ approach to business. Peter Williams, Chairman of boohoo.com, Sir Charlie Mayfield, Chairman of John Lewis Partnership, and Ira Neimark, former Chairman and CEO of Bergdorf Goodman, all provide their top tips for staying relevant, and Jennifer Woo, Chairman and CEO of Lane Crawford Joyce Group, advises that the future of retail is about leading, not responding.  Founder and Chairman of the World Retail Congress, Ian McGarrigle, has also endorsed ‘Almost Is Not Good Enough’ with a personal introduction.

Author, Andrew Jennings, comments:

Three years in the making, I am delighted to finally be releasing my book to a global audience. I hope the experiences, insights and stories I share will help shed light on what it takes to stay relevant, both in and beyond the retail industry. I’m very grateful to the world-renowned names who have contributed their own experiences and learnings to the book, helping to make it an inspiring read.

‘Almost Is Not Good Enough’ is available to buy at WHSmith Travel, Selfridges, Harrods, Fortnum & Mason, Amazon and fine book stores for £25 (RRP) in paperback and hardback copies. All profits from sales of the book are going to The Prince’s Trust - Andrew is Chairman of its Retail Leadership Group.

UK CEO of The Prince's Trust, Nick Stace says:

We are absolutely delighted that Andrew Jennings will be supporting The Prince’s Trust through the profits of his book ‘Almost is Not Good Enough’. Andrew is a longstanding supporter of The Trust and the vision, passion and commitment he brings to his role as Chairman of our Retail Leadership Group is truly inspiring.  This project will enable us to support even more young people overcome their barriers and fulfil their potential.