ŠKODA has launched a new partnership with leading UK artist and Prince's Trust Celebrity Ambassador Paloma Faith, as part of the brand's Driven by Something Different campaign.
Paloma, whose unique spirit and style are often recognised beyond music, will be ŠKODA's first ambassador for the 'Driver’s Seat Initiative', a programme which will work with us to celebrate individuality by giving young, creative people the opportunity to shape their own future and make a positive impact in their local community.
ŠKODA has chosen the 1969 hit song ‘Make Your Own Kind of Music’ as the soundtrack to support the campaign and Paloma has recorded her own version.
Paloma Faith said:
Kirsten Stagg, Head of Marketing, ŠKODA UK, added:
The 'Driver's Seat Initiative' will run through our Get Started programme.