Our #MyBigIdea campaign launched in 2014.
For the last two years, we've dedicated four weeks to promoting our Enterprise campaign, to encourage more unemployed young people to be their own boss, as part of our #MyBigIdea campaign.
Funded by NatWest and suppored by digital agency Nonsense, we supported our 2015 campaign with an advertising campaign across both digital and traditional billboards to engage young people who have never considered starting up in business. The campaign featured spoof infomercial-style films based on crazy and completely inconceivable business ideas - such as a beard vacuum, glass hat, jacksie taxi and English breakfast tea bag - to raise awareness of our work among young people.
We also shared five vlogger-style films illustrating the journey young people take when they sign up to the Enterprise programme ahead of encouraging them to submit their own ideas through our website.
The Enterprise programme has been helping young people start up in business since 1983 and has supported more than 80,000 new ventures to date thanks to support from a range of funders such as NatWest. Well known businesses which began with help from The Trust include household names Dynamo and kids suitcase business Trunki.
Since its launch in 1976 we have supported more than 825,000 disadvantaged young people to turn their lives around, including well-known names like Idris Elba and Paloma Faith.