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Black Pound Project

Black Pound Day is a monthly campaign that encourages shoppers to engage with Black-owned businesses. The Trust has been supporting this initiative through the Black Pound Project, which launched in July 2020.

This project uses a series of videos and events to promote the support of Black and Trust-supported entrepreneurs.

Black Pound Project banner with three young people images

What is Black Pound Day?

Black Pound Day is a monthly campaign that encourages shoppers to engage with Black-owned businesses and support Black entrepreneurs. 

Black Pound Day occurs the first Saturday of the every month. It was launched in the UK in response to the most recent wave of Black Lives Matter protests, as a positive and active solution to tackling inequalities and as a way of supporting the Black community and economy.

The first Black Pound Day in the UK was 26th June 2020. 

How has The Prince’s Trust supported Black Pound Day?

In July 2020, we launched our Black Pound project, which includes a video series. In each video, we spotlight the story of one Black and Trust-supported entrepreneurs and give them creative direction over the narrative of their story.

This has resulted in videos that cover a range of topics and experiences, which makes them a more accurate representation of the young entrepreneurs that we support across the UK. 
Below are the videos that make up The Prince’s Trust Black Pound project, with a little about each young person that has created them. 

The Video Series

Nathalie Alison

Nathalie Alison from south-east London runs Aerial Gymnastics London and is a circus performer. She reached out to The Prince’s Trust for financial support during the Coronavirus pandemic, accessed The Prince's Trust and NatWest Enterprise Relief Fund, and her business is continuing to grow and develop. Nathalie is also passionate about supporting others into the circus and aerial gymnastics industry.

“To my knowledge, I’m the only black woman in London running an aerial gymnastics business, and there are only a few others across the UK. It’s a predominantly white industry.”

“As part of my business, I offer between 25% and 100% off class fees for families who couldn’t otherwise afford it. This came from my own personal experience – I was extremely fortunate as a child as I was able to get a scholarship from a charity to fund my way into the circus industry.”

Cordell Jeffers

Cordell Jeffers, aged 29 from Birmingham, has changed the lives of so many young people.

Cordell’s secondary school education was a negative experience, he was kicked out of lessons regularly and left with no GCSEs. He remembers being told that he would ‘end up in prison’ and ‘not amount to much’. 

He started his first business ‘Mungo Sports’ through The Prince’s Trust Enterprise programme and has been going from strength to strength ever since.
As well as his sportswear business, Cordell has set up a social enterprise called We Shine Together with his partner, Sharona. The initiative has helped to send over 30 young people in Nepal, Zimbabwe, and India to school.

In the UK, Cordell has supported over 5,000 black and minority ethnic students, delivering resilience training, inspirational talks and entrepreneur workshops in schools and youth settings.

Cordell said: “Times are hard for young people. They need positive role models in their lives, hope for their futures and all the support we can offer.”

Belocine Musolo

Belocine, a French and Congolese clothing designer, had not always been involved with fashion. She had recently finished studying Biology in Paris and sought a new challenge. 
She had a keen interest in sewing and became skilled at creating garments influenced by her African heritage – with beautiful, colourful patterns. 

“Walking in the streets of Ayr with my ethnic dress, people were smiling at me – everyone from wee girls to Grandmas were complimenting me and asking where I got my outfit from. Then it was a revelation: I would create a brand for the people of Scotland – and everyone else – to feel good, stylish, and unique in African printed clothes!”
Belocine met with a Prince’s Trust staff member who told her about the Enterprise programme and funding The Trust can provide. Delighted with this news, Belocine applied for a grant. This allowed her to continue to build Nephtali Couture. 

Atlanta Campbell

Atlanta Campbell, 23 years-old from Birmingham, has made it her mission to set up a business supporting vulnerable adults. She realised this dream in 2018 when she established her business, AC Assistance, which provides supported accommodation for up to four people, along with the assistance needed to reach their own personal goals and aspirations.
Atlanta’s own experience of being homeless, as well as her work within the supported housing sector, gave her an insight into the difficulties that come with being homeless and the challenges of trying to navigate the housing system. Despite all this lived experience, Atlanta needed training, guidance, and support to set up a business and so she approached The Prince’s Trust Enterprise programme. 

Through support and mentorship, she was able to establish a space to welcome four people into supported accommodation and has ambitions to open further residential services to support more people across the West Midlands.

Bami Kuteyi

Bami grew up in an area where most people didn’t look like her, making her question her identity as a first-generation Black British person. As a teenager, her family moved to Canada where she struggled to fit in. After making friends from African and Caribbean backgrounds and learning more about the culture of dancing in those parts of the world, Bami’s confidence and understanding of her identity grew.

Her passion for dancing continued and eventually grew into a business idea - a fitness company that will build confidence and community through dance. After moving back to London, a friend encouraged her to approach The Prince’s Trust and after doing so, she was able to transform an idea into her international business – Bam Bam Boogie. 
Bami says: “The Prince’s Trust has been an amazing community for me in terms of giving me education, mentorship and growth. I’m so grateful to them for believing in young people.”