Luke became a Celebrity Ambassador for The Trust in 2011 when he visited a group of Trust-supported young people and bravely shared personal experiences of bullying and went on to present our annual Prince's Trust Awards in 2014.

He attended an event with HRH The Prince of Wales in Cardiff in 2017 and as a Goodwill Ambassador he hopes to raise funds for a new Prince’s Trust centre for Wales. His first step towards doing this was a hugely successful Omaze campaign in 2018 which helped kick-start the fundraising and brought awareness of The Trust’s work to a wider audience. He is set to take on his second campaign very soon.

Luke continues to help The Trust raise vital funds towards its aim of supporting one million young people in the next 10 years with a particular interest in Prince’s Trust Cymru.