Ambassadors and Talent

We are proud to have such a diverse group of celebrities backing the work we do and to see some of those we have supported in their early days, such as Dynamo, Muse and Idris Elba, go on to achieve incredible things.

Whether support through fundraising, or promoting the extensive work of the Trust, these high-profile supporters are vital in helping us reach our shared goal of helping more young people who have face disadvantage and adversity to create a better future for themselves

The Prince’s Trust is grateful to all the celebrities who have given their time and support to attend Trust events, donate exclusive money-can’t-buy opportunities, and to inspire those attending our programmes.

Our Goodwill Ambassadors are at the sharp end of our work, heading up key projects and highlighting important issues which will make a significant difference to our work.

We work with Ambassadors who give their time to support our busy calendar of events, celebrations and awards.

Since The Prince’s Trust began in 1976, well-known faces and stars from across the celebrity world have helped us on a variety of projects and events. Find out more about our high-profile friends here.

The Prince’s Trust has worked with Cheryl, Muse and will.i.am on talent partnerships that have brought funds in to the charity and helped us reach more young people who need us most.

Of her mission to open The Prince’s Trust Cheryl’s Trust Centre, Cheryl said: “I’m proud of where I grew up but I’m only too aware of the challenges that young people face. The new centre required £2m of fundraising in order to open, giving an extra 4,000 young people a year in the North East an extra opportunity to live, learn and earn.

Cheryl’s Trust has worked with brands such as Greggs, L’Oréal and ICAP to raise the funds for the centre, which will support young people by offering a range of services from tackling addiction and homelessness to building confidence and workplace skills.

Cheryl said, “My life could have turned out very differently. I know how lucky I am. That’s why I am raising money to open the new Centre in Newcastle. I want to give back and help young people who feel like they’ll never achieve anything reach their dreams and live a happy life.”

will.i.am has also supported The Prince’s Trust. The Black Eyed Peas star, and The Voice judge donated £500,000 to The Trust via his i.am angel Foundation to help young people build skills for work and enterprise, with a focus on technology.

The i.am.angel funding was used to conduct pilots across The Trust's core programmes, allowing thousands more young people to get access to education and training programmes and enabled young people to tackle financial barriers that had previously prevented them from accessing education, training or employment in STEM areas.

will.i.am said: “The Prince's Trust has a history of assisting disadvantaged youth, so I am pleased to be collaborating with an organisation that shares my mission to transform the lives of young people who need extra support and structure in their lives.”

Finally, we were incredibly grateful to Muse who offered one fan a once-in-a-lifetime opportunity on their tour. Frontman Matt Bellamy said: “For a long time we’ve admired the work of The Prince’s Trust. When we were starting out as a band The Trust actually gave us a small grant to buy our first PA system, which I still have to this day. It really helped set us up on the right road and we’re delighted to be able to play a show to raise funds for them.”