Previous Million Makers competitors
Video: Nick Wilson, Managing Director of Hewlett Packard UK
and Ireland, speaking about Million Makers
Bentley Motors
In 2011
Bentley intergrated Million Makers as part of their graduate
scheme, with positive results. The Graduates came up with an
excellent concept of holding a Bentley Bespoke Auction.
The auction listed 20 one-off items including a chess set
inspired by Bentley parts with pieces milled from aluminum, a
coffee table made from a Mulliner-Spec wheel, a wine counter built
on a W12engine block, and a pair of lamps made from a Continetal's
crampshafts. The team worked hard to secure great PR coverage for
the online auction which not only promoted Bentley but also raised
awareness of The Prince's Trust.
Communisis
The Communisis Million Makers Team took advantage of their
in-house Marketing Services resources, including creative, online
and print to produce "The Celebrity Cookbook".
The team asked over 60 celebrities this question, "Who is your
role model, and what would you cook for them if they came round for
dinner?", and the result is a fantastic collection of recipes,
giving an intriguing (indeed often surprising!) insight into the
role-models that have influenced our celebrities on their road to
success. The Communisis Million Makers Team approached celebrities
independently of The Prince's Trust.
Royal Bank of Scotland Group
The 500
Club from The Royal Bank of Scotland Group set up an enterprise
selling advertising space to local companies.
For £500, members of the Club were able to advertise in a local
business directory which was printed and distributed across the
South East by the team. Inclusive in the price would be a listing
in the online directory, live for two years, advertising their
business.
An added incentive to sign up was that the first 200 businesses
to get involved were invited to a lavish launch event at the
International Hotel, organised by the team at Canary Wharf. They
were treated to a VIP evening and the team put on an auction to
raise some additional funds.
Admiral
The Admiral team in Wales came up with two enterprising
ideas.
The first was an Add-a-Pound campaign in which they got sales
staff to ask every caller if they would like to add a pound to
their insurance premium with Admiral to support The Prince’s Trust.
The initiative proved very successful but the team didn’t stop
there.
They produced a wristband which secures discounts in local
businesses, bars and restaurants which they sold to Admiral
employees and the general public in Cardiff.
John Laing
The John Laing Million Makers team set
up 'Donkey Doo Doo Bingo' as part of their bid to reach their
target.
They built a website and divided the field electronically into
squares. Colleagues and friends were invited to buy parts of the
field by selecting a box or boxes on the site. Once the donkey was
released the lucky winner was the one who owned the square that the
donkey did a "doo-doo" in first.
The team secured various sponsors for prizes, including Yo!
Sushi, Wagamama, GAME and Marshall Amps.
Accenture
The Accenture team in London topped up income
from an event by creating an application on the social-networking
site, Facebook.
They created a game which anyone could play and then they could
choose to donate after completing the game. The application was
called Sugar Caddy and is based on Mini-Golf with sweets and sweet
wrappers. Using Facebook really upped their reach to a wider
audience and allowed them to concentrate on networks other than
friends, family and work colleagues.