24th June 2011
The Cheryl Cole Foundation's first fundraiser, partnering with ASOS.com and The Prince’s Trust raised over £48,000.
The last two weeks saw a frenzy of bidding on the ASOS Marketplace website. Over 74,000 bids were placed during the two week auction, raising over £38,000 and with a donation from the ASOS Foundation matching the first £10,000 raised, the grand total now stands at over £48,000.
Funds raised will help disadvantaged young people across the North East through The Prince’s Trust.
ASOS retailed a capsule collective of twenty looks from the musician’s show-stopping wardrobe.
The most popular item was the 3.1 Phillip Lim Romper-suit, which Cheryl wore during her second season of X Factor auditions, with 15,651 bids. The ‘lowest unique bid’ auction meant the lowest unmatched bid received, per item of clothing, would win the auction for that individual piece. The lucky winner of this iconic Cheryl outfit won the action with a bid of just £9.49.
The money will be donated in full to the Cheryl Cole Foundation and distributed by The Prince’s Trust to projects in the North East determined by the Foundation to be the most in need of financial support.
Rob Bready, ASOS product and trading director, says:As an online fashion retailer with an audience of young adults, ASOS is always keen to support charitable initiatives that benefit or resonate with our customer. So working with the Cheryl Cole Foundation, which is supporting The Prince’s Trust – one of ASOS Foundation’s existing partners – is a pleasure.